I’d like to share a few reflections to optimize sales based on my experience in international trade, working with companies in the Food, Beverage, and Perfumery industries both nationally and internationally, all seeking to optimize their sales.
In an environment where negotiating with wholesalers and distribution chains across multiple countries grows more challenging every day, having reliable first-hand data is one of the best tools for making sound decisions and maintaining competitiveness—ultimately optimizing sales and distribution channels.
Below are five advanced analytics suggestions that can help boost and optimize your sales:
1. Selecting the Most Profitable Markets and Channels
In my career, I’ve often seen the common mistake of trying to cover every market without truly analyzing each one’s potential. With #EntriiAnalytics, we can compare information from over 200 countries and make better decisions about where to focus our resources. Viewing prices, demand, competition, and opportunities on online platforms (like Amazon) or supermarket chains (Carrefour, Walmart, etc.), even at the city level rather than entire countries, gives us a very concrete view of where the next big opportunity for our products might be—or where we can achieve the consolidation we’re aiming for.
2. Competitor Benchmarking and Effective Negotiation
When sitting at the negotiation table with major chains, I’ve always found it essential to have first-hand knowledge of what our competitors are doing. For years, monitoring competitors’ prices, formats, and promotions has become a must. #EntriiCopilotAI analyzes this data in real time, allowing us to adjust our sales pitch and better defend our margins and shelf space, providing solid arguments when dealing with distributors and wholesalers.
3. Promotion and Launch Planning
I’ve had the fortune (and sometimes the complication) of managing launches during seasonal periods or key events, such as local holidays or high-consumption seasons. Designing promotions blindly can be very costly and, above all, inefficient. With help from #EntriiAnalytics and its verified databases, we can now know which promotions work best at different times and in different regions. This way, we not only capitalize on demand peaks or festivities to create more buzz, but we also align with the distributor and achieve better sales results without compromising margin.
4. Price Optimization (Pricing Intelligence) in Multiple Markets
Setting a single price for all countries often leads to huge differences in profitability and competitiveness. In my experience, the ability to adapt pricing to each market—taking into account local competition, purchasing power, and logistics costs—is key to achieving balanced agreements with distributors. #EntriiCopilotAI is an artificial intelligence solution that provides a much clearer view of suitable price ranges in each region, making it easier to reach fairer and, most importantly, more profitable long-term deals.
5. Continuous Monitoring of In-Store Execution
An often-overlooked aspect is tracking how the negotiated terms are actually executed. Is the agreed-upon price being applied? Do our products have the visibility we negotiated for? Is everything labeled and promoted correctly? #EntriiAnalytics and its AI tool #EntriiCopilotAI enable us to verify all of this through photographic data and comparisons against agreed prices. From my perspective, this constant oversight is what really builds trust in a business relationship, as we don’t rely solely on the distributor’s reports; we have objective evidence of what’s happening at each point of sale.
The recommendation is clear: for those of us who know how complex negotiating can be in rapidly changing markets like Food, Beverage, and Perfumery, we understand that up-to-date information and actionable insights provided by ENTRII are a fundamental pillar for success. If you’re looking to improve your pricing strategies, promotions, or simply ensure that your product gets the shelf space it deserves, I encourage you to request a personalized demo and experience how Entrii Analytics and Entrii Copilot AI can make a real difference in your sales results.